Ron Hockersmith: Engineer turned brewer and entrepreneur
Ron Hockersmith in December 2022
Meet Ron. Ron Hockersmith is a savvy and gregarious engineer turned brewer-entrepreneur who loves Milwaukee.
Co-founder and co-owner of Amorphic Brewing in the Riverwest neighborhood, Ron was born and schooled in Arizona. He came to Milwaukee [over] 20 years ago [“quote on chasing girl and job”]
Amorphic was his pandemic baby.
He and business partner [name] opened the brewery and taproom in the Cream City Brick headquarters of Milwaukee Tool
[quote on sandblasting]
The taproom has quietly become a trendy gathering spot attracting community events, business socials, and a spot on neighborhood bar crawls.
Ron lives in Bay View with his partner and often bikes up to work. He puts his personal touch into the business, spending upwards of 70 hours a week.
He also plays hard. Ron plays ice hockey. During winters, you might find him with buddies playing a pick-up game on Humboldt Park Lagoon. When snow is scarce, indoors at the Petit Center or MSOE’s Kern Center, [quote about best ice in milwaukee].
homebrewer
Phoenix to Milwaukee
GE to Leonardo
life change
He decided to retire
circumlake bike tour
Company Brewing
early retirement / own business
brewery
Riverwest
Milwaukee Tool history
upcycling
spreadsheets
molar quantities
flourescent pink stout
geeking out
Untapped ratings
When he first came to Milwaukee, the craft brewing scene was less diverse. Lakefront
IPAs
Ron cites Milwaukee water as one of the reasons
It’s cold, it’s clean, and it’s connected.
[quote on MMSD tour]
Czech standards